When Your Business Is Experiential, Your Insurance Has to Keep Up: How CBC PR Found the Right Partner in Cleary
Running a PR and experiential marketing agency means managing risk on two levels. There’s the professional services side: client work liability, a growing team, sensitive data. And then there’s what makes CBC PR different: the HOUSE Programs.
For 20+ years, CBC PR has produced immersive, multi-day media events that bring top editors and journalists to curated locations across the country and activates sponsor brands in ways that stick. That sometimes means hot air balloon rides. It means chef-led dinners, hands-on brand experiences, and a rotating cast of vendors all in one place. That’s not a standard commercial account.
“We help our clients understand what makes them different and why that matters. I needed an insurance partner who could do the same for us. Cleary knows our business, which is why they give sound risk assessments and good advice. They’ve made sure we’re protected whether we’re at our desks in Boston or sending editors up in a hot air balloon over California’s wine country.
And beyond the coverage itself, you get to know their people. They just take care of everything. As a small business owner, having an expert you trust handle all of it — so you don’t have to think or worry about it anymore — is invaluable.”
The Challenge: Two Distinct Risk Profiles, One Partner
Professional liability, workers’ compensation, cyber coverage — the baseline for a growing professional services firm is already layered. HOUSE Programs add event-specific exposures on top: vendors, journalists on-site, and physical activations at locations across the country. Cleary helped CBC PR think through both sides and stays ahead of it as the business evolves.